How We Measure AI Visibility
AIShown — Scoring Methodology | Last updated: April 2026
What the AIShown Score measures
The AIShown Score (0–100) measures how visible you are to the main AI platforms. It answers: when someone asks an AI engine about your niche, do they hear about you?
How the free audit works
We evaluate four components (each 0–25): Entity recognition, Content depth, Authority signals, Niche relevance.
How paid reports work
Pro: Direct citation measurement
5 queries × 3 repetitions × 4 platforms (Perplexity, ChatGPT via OpenAI, Gemini via Google, Claude via Anthropic). Reports mention rate, consistency, context, source URLs, who appeared instead, and per-platform recommendation. Also includes citation-optimised article, validated schema markup, 30-day action plan, basic website check.
Growth: Weekly monitoring + competitor intelligence
Weekly citation monitoring every Monday across all 4 platforms. Competitor citation comparison for 3 competitors. Custom queries. 90-day adaptive roadmap. Full website audit. Social content for 3 platforms. Bio suggestions for 4 platforms.
Score bands
| Band | Score | Meaning |
|---|---|---|
| Invisible | 0–19 | AI engines don't know who you are. |
| Emerging | 20–39 | Some information, but no recommendations. |
| Recognised | 40–59 | Mentioned sometimes, not consistently. |
| AIShown | 60–79 | Actively recommended. |
| Authoritative | 80–100 | Treated as a primary source. |
Limitations
- AI responses change constantly.
- We query APIs not consumer products.
- 5 queries sample a fraction of the real query space.
- We measure 4 platforms, not all AI.
- Social metrics don't translate to AI visibility.
- We cannot guarantee score improvements.
Data sources
| Source | Provides | Plans |
|---|---|---|
| Brave Search | Web presence data | All |
| Perplexity API (Sonar) | Citations + source URLs | Pro + Growth |
| OpenAI API (GPT-4o-mini) | ChatGPT citation measurement | Pro + Growth |
| Google API (Gemini 2.5 Flash) | Gemini citation measurement | Pro + Growth |
| Anthropic API (Claude Sonnet) | Claude citation measurement | Pro + Growth |
| Anthropic API (Claude Opus) | Analysis engine | All |
| Google PageSpeed Insights | Website crawlability | Pro + Growth |
Verify it yourself
The queries we use are shown in your report. Run them yourself on each platform. Discrepancies? [email protected]